Folks expect a timely response to any customer service issue so make sure you monitor social media channels. The Twitter platform happens in real time and it’s important for a business to know what their audience is talking about. Have an issue with your new pair of chic jeans? Are you going to dial a toll-free phone number to voice a complaint? Of course not grab your smartphone, open your Twitter app and send a tweet. Sure it’s content marketing but there is also a growing trend towards social listening and customer care. These online relationships between brands and consumers have been evolving as well. How to compete with industry giants to market his razorblades? Engage and entertain his tribe using clever videos posted on social media. Dollar Shave Club DollarShaveClub founder Michael Dubin built his own niche brand using the power of social media. Using social media, she enthusiastically engaged her audience and eventually stimulated mass interest in her product.
Not a service, not a product … you’re on social media to build your brand.Ĭo-founder Jen Rubio built a cult luggage brand called Away and she didn’t even have an actual product at the start.
Twitter Trends: Wrap your head around this statement: “Social media is a fundamental part of content marketing.”Ĭontent marketing is the new way to market your business and it’s all about building a brand.
